WRITTEN BY MAISTO
FONTANA (September 2018)
The May Cheong Group, manufacturers of the famous die-cast and radio control replica brands Maisto and Bburago, is thrilled to announce a licensing agreement with Rovio Entertainment Corporation to produce vehicles for the immensely popular Angry Birds franchise. The multi-year agreement will mean Maisto vehicle products will be on shelves in time for the Angry Birds Movie 2, which is set for a worldwide theatrical release September 2019.
“We couldn’t be luckier than to join forces with Maisto,” Simo Hämäläinen, Senior Vice President, Brand Licensing at Rovio Entertainment, said. “Their creativity, talent and reach ensure Angry Birds’ fans around the globe can count on some truly amazing, diverse and innovative vehicle toys and experiences in the future.”
Maisto is set to develop a wide range of products, including pull backs, R/C vehicles and more as Rovio’s new toy partner in the vehicles category for Angry Birds. Products are being previewed at the company’s Los Angeles and Hong Kong showrooms.
More information and photos, including 360˚ views, can be found on their website.
The MAY CHEONG GROUP is a collection of affiliated companies working together to create innovative toy and replica products. The Maisto brand name was registered in 1990 by May Cheong, a vertically integrated manufacturer based in Hong Kong. The Bburago and Polistil brands were acquired in 2005, and Bb Junior was launched in 2017. For more information, visit them at www.maycheonggroup.com.
ROVIO ENTERTAINMENT CORPORATION is a global entertainment company that creates, develops and publishes mobile games which have been downloaded over 4 billion times. The Company is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment and consumer products in brand licensing. Today the Company offers multiple mobile games, animations and has produced The Angry Birds Movie, which opened number one in theatres in 50 countries, the sequel of which is in production. Rovio is headquartered in Finland and the company’s shares are listed on the main list of the NASDAQ Helsinki stock exchange with the trading code ROVIO www.rovio.com.