WRITTEN BY MAISTO
Fontana, CA. (July, 2010)
Maisto International, a worldwide leader in vehicle replicas in the toy and hobby industries, announced the initial shipments of ROCK CRAWLER, the latest title from their Maisto Tech line of radio controlled toys.
Rock Crawler features a sleek off-road body sitting on top of a massive chassis with enormous, rugged deep tread off road tires. Articulated front and rear axles keep the tires in contact with all sorts of rough terrain, even while climbing seemingly impossible ascents. The coil springs at each wheel assist in the shock absorption. The vehicle is powered by three different motors and also features tri-channel support, so three vehicles can be operated in the same area at the same time.
“This title is going to be a major breakthrough for us in the Radio Control category,” said Rick Berman, Director of International Licensing/Marketing/Design for Maisto International. “Our plan was to take a hobby-grade play pattern and make it for the masses. We were excited to see the prototype. We were thrilled with the functionality in the pre-production stage. And the final outcome is absolutely awesome and even better than we had hoped for. Retailers, who have already given us significant support for Rock Crawler, will be thrilled with the shipped product.”
Berman continued, “In addition to an outstanding product, we are looking forward to delivering our current fan-base as well as new customers the opportunity to enter-and-win several exciting prize packages from Maisto and other promotional partners during this holiday season via an on-line promotion. We will have a lot of information on this contest shortly, and will be posting it on our website as well as on Facebook and Twitter. Rock Crawler will also be promoted in the annual TOY INSIDER™ holiday gift guide that will appear in the November issue of Woman’s Day magazine delivering over 10 million consumer impressions during the holiday season.”
The Maisto brand name was registered in 1990 by May Cheong, a vertically integrated manufacturer based in Hong Kong. The company has been manufacturing die cast replicas for over 40 years, have over 11,000 employees worldwide, and manufacturing facilities covering 2,000,000 square feet. For more information, visit www.maisto.com , Facebook and follow us on Twitter.