Maisto 1:18 Special Edition Wins Circana’s Toy Industry Award

For immediate release

Fontana, California January 31, 2024

The 1:18 Special Edition Assortment from Maisto has received Circana’s Toy Industry Award for #1 Selling Toy in the U.S. in the Non-Powered Car/Air/Boat/Truck category.

The awards recognize the best-selling and top selling toys, properties, and manufacturers across the United States, Canada, Mexico, Brazil, and Europe, according to Circana’s Retail Tracking Service.

“We are extremely excited and appreciative of this award,” said Darrell Grani, Director of Sales for the Americas for Maisto International. “This assortment continues to be the best-selling product in our line, and we are thrilled to receive the recognition from Circana.”

“As we begin a new year, Circana is incredibly proud to celebrate the innovation and quality of toys and games being developed to inspire the joy of play around the world,” said Ricardo Solar, EVP of Entertainment at Circana. “We wish all the winners, and the entire toy industry, success in 2024.”

About Maisto

Maisto and Bburago are the two leading brands of May Cheong Group Limited, a Hong Kong based corporation which creates, manufactures, and distributes innovative toy and replica products. For more information about May Cheong Group, or any of the brands Maisto, Bburago, Polistil, or BB Junior, please visit the website

About Circana

Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand and outpace the competition. Learn more at

Maisto Contact:

Darrell Grani (
Director of Sales (America)

Circana Press Contact:

Marissa Guyduy
Manager, Public Relations
Circana (formely IRI and NPD)